Well have you heard about Cherry blossom and Kiwi and similar products for shoe polish? Well we too have heard but never imagined to create a site in the same domain and that too sell that stuff online.
For the past few days we did a design (well not too good but client likes it) and also the ecommerce for a new website for shoe polish company Huberds which is one of US oldest and biggest shoe polishing companies.
Here is what we did: http://www.huberds.com
The difference is addition of blog and cms pages and also ability to have multiple payment gateways and use of cool ecommerce platform: Magento.com